Creative and business-oriented thinker with over two decades of experience in brand strategy, design, and innovation.
I specialize in helping businesses transform their brands, crafting strategies that not only align with business goals but also create meaningful connections with audiences.
About Me
Throughout my career, I’ve worked with some of the world’s most recognized brands, helping them shape their brand identities and achieve growth. My expertise lies in uncovering opportunities through a blend of strategy, design, and technology, offering solutions that drive innovation and boost performance.
I’ve held leadership roles in top branding consultancies, including Country Manager for FutureBrand in Mexico, and led brand development projects across Latin America and beyond. Now, I bring that same level of expertise to every project I take on, ensuring that my clients benefit from tailored, high-impact strategies that deliver fast and effective results.
My approach is highly focused—I work on one project at a time, providing personalized, dedicated service to each client. I combine AI-driven tools with human expertise to exponentially explore brand opportunities, ensuring that every brand I help create is strategically aligned, authentic, and ready to adapt to market demands.
Brands I’ve collaborated with throughout my career
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Huawei (Technology / Mexico)
Uber (Ridesharing and On-Demand Services / México, Brazil and Chile)
BairesDev (Nearshore Software Development / Latam & US)
MetaMap (Indentity Verification / Africa, Brazil & Mexico)
Incode (Identity Verification / US & Mexico)
MazingDay (Dubai & Uk)
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Banco Supervielle (Banking Services / Argentina)
Banco Macro (Banking Services / Argentina)
BCP (Banking Services / Perú)
ASBANC (Banks Association of Peru)
Davivienda (Banking Services / Colombia)
Engenium Capital (Financing Solutions / Mexico)
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CEMEX (Building Materials & Solutions / Mexico)
Holcim (Building Materials & Solutions / Mexico)
OpenEarth Foundation (United States)
GENNEIA (Argentina)
Promigas (Colombia)
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C&A (Fashion / Mexico)
Farmacity (Drugstore Chain / Argentina)
Neovia - Maltacleyton - Ganador (Pet Food / Mexico & Asia)
Cencosud - Disco & Jumbo (Supermarkets / Argentina)
Freddo (Premium Ice Cream / Argentina)
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Tigo - Millicom (Latam)
Cable & Wireless (Caribbean & Latam)
Digicel (Caribbean)
Falabella Móvil (Chile)
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Zurich (Insurance / Argentina)
miituo (Pay-Per-Mile Car Insurance / Mexico)
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Juan Valdez (Colombia)
GEPP (PepsiCo Beverages Bottler / Mexico)
Concha & Toro (Wineries / Chile)
Bodegas Trapiche (Wineries / Argentina)
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Trend Group (US, UK , Australia & Italy)
Disensa - Holcim (Construction / Mexico)
YLA (Metal Luxury Furniture / Dubai & US)
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Musimundo (Household Appliances and Computer chain / Argentina)
Minicuotas Ribeiro (Low-income Household Appliances and Computer chain / Argentina)
America TV (TV Network / Argentina)
Quiroga (Media Agency / Latam)
La Red (Sports Radio / Argentina)
Caracol Televisión (TV and Radio Network / Colombia)
El Tribuno (Newspaper / Argentina)
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Country Brand Argentina
Country Brand Essential Costa Rica
Contry Brand Mexico
Destination Brand Michoacán (Tourism / Mexico)
Destination Brand San Antonio de Areco (Tourism / Buenos Aires, Argentina)
AMCHAM (American Chamber Of Commerce / Argentina and Peru)